TITLE

MySpace Woos Advertisers With Site Redesign

AUTHOR(S)
Medford, Cassimir
PUB. DATE
June 2008
SOURCE
Red Herring;6/16/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the announcement of MySpace, a social-networking Web site, that it will launch a series of navigational and aesthetic changes to its web page to make the site more advertiser friendly. To attract brand advertisers MySpace's redesigned main portal page will feature a larger creative palette for advertisers. Some of the challenges facing MySpace and other social networking sites, include the difficulty of quantifying ad effectiveness on social networks and the slowing U.S. economy.
ACCESSION #
36826840

 

Related Articles

  • MySpace: next big web portal? Brodesser-Akner, Claude // Advertising Age;6/16/2008, Vol. 79 Issue 24, p4 

    An interview is presented with Chris DeWolfe, co-founder of the online social network MySpace. DeWolfe describes a 2008 re-design of MySpace's Web site. He explains the company's plan to make MySpace a functioning Web portal to attract advertising and compete with firms such as Google. DeWolfe...

  • The Blueprint 3. Bruno, Antony // Billboard;11/6/2010, Vol. 122 Issue 44, p8 

    The article looks at the redesigning of social networking web site www.MySpace.com, focusing on how bands and musicians will likely utilize the site and the shared ownership of MySpace Inc.

  • Is Facebook Overrated? Hamilton, Anita // Time;12/3/2007, Vol. 170 Issue 23, p48 

    The author discusses the online social networking website Facebook.com. According to the author, while networking is one of the most popular activities on the Internet, users' disinterest in advertisements and lack of commitment may inhibit Facebook Inc.'s growth in the long-run. The article...

  • my current favourites.  // New Media Age;3/11/2010, p39 

    The article reviews several web sites including businessinsider.com, twankers.co.uk, and myspace.com/fanvideo.

  • Buying the web. Sakariassen, Alex // Missoula Independent;3/15/2012, Vol. 23 Issue 11, p7 

    The article discusses the effectiveness and reliability of online social media to advertise the messages among the huge number of people.

  • Facebook lets users congregate around shared interests. McEleny, Charlotte // New Media Age;4/22/2010, p04 

    The article reports that Facebook Community Pages will group people on the site according to their interests to provide advertisers with access to previously hard-to-reach users of the social network.

  • Marketers: social networks are important, even though no one trusts you.  // Backbone;Nov/Dec2010, p6 

    The article reports on the importance of social networks and offers recommendations for marketers, including building trust, advertising on social networks, and trying to draw in friends.

  • Has Facebook fatigue set in just as advertisers start signing up? KIRKHAM, JAMES // New Media Age;3/11/2010, p15 

    The author focuses on social network site Facebook and explores the possibility that its users may be experiencing Facebook fatigue just as advertisers are starting to use the site for their campaigns.

  • TOOL: SOCIAL NETWORKING. Wasserman, Todd // Brandweek;7/23/2007, Vol. 48 Issue 28, p31 

    The article presents an explanation of a successful social networking marketing campaign by Adidas. The article explains the campaign, which involved a page on Myspace which connected to a website and advertisements and also allowed consumers to download Adidas wallpaper for their MySpace page....

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics