MySpace Woos Advertisers With Site Redesign

Medford, Cassimir
June 2008
Red Herring;6/16/2008, p1
Trade Publication
The article deals with the announcement of MySpace, a social-networking Web site, that it will launch a series of navigational and aesthetic changes to its web page to make the site more advertiser friendly. To attract brand advertisers MySpace's redesigned main portal page will feature a larger creative palette for advertisers. Some of the challenges facing MySpace and other social networking sites, include the difficulty of quantifying ad effectiveness on social networks and the slowing U.S. economy.


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