Challenges of green

February 2009
Home Channel News;2/16/2009, Vol. 35 Issue 2, p18
The article provides information on green-washing as one of the challenges to successful green programs. Mark Delaney, director of home improvement for the research firm NPD Group, says that education is the key to survive the challenge. It features the implication of green-washing based from the Home Channel News (HCN) survey. Moreover, the implications of the 81.0 percent who agreed that green products are equally vulnerable to economic downturns as non-green products are presented.


Related Articles

  • Saving the rain forest one nut at a time. McMath, Robert M. // American Demographics;Aug97, Vol. 19 Issue 8, p64 

    Urges companies who want to help the environment to write a check to a reputable nonprofit organization instead of making donations out of every product they sell. Proliferation of liberal causes in business marketing; Examples of products that claim to save the rain forests; Reasons why some...

  • Green jobs in Japan. McClenahen, John S. // Industry Week/IW;8/15/94, Vol. 243 Issue 15, p89 

    Reports on the potential of Japan to create thousands of jobs for its growing eco-business market between 1994 and 2000.

  • Growing the green market. Speer, Tibbett L. // American Demographics;Aug97, Vol. 19 Issue 8, p45 

    Focuses on the acceptance of products that are earth-friendly. Evaluation of concern for the environment among Americans; Beginnings of the production of earth-friendly products; Problems with the initial products; How to expand the earth-friendly products market. INSET: A toilet cleaner's day...

  • Successful Green Branding, a New Shift in Brand Strategy: Why and how it works. Danciu, Victor // Romanian Economic Journal;Jun2015, Vol. 18 Issue 56, p47 

    Outsourcing is rather a new way of doing business and optimising a company's processes. The paper offers an overview of the definitions of the term, which are the benefits and the risks of the choice of outsourcing and how should this decision be made. Using various sources, we tried to create a...

  • Consolidation to continue: Dalaney.  // Super Review;Jul2004, Vol. 18 Issue 6, p7 

    Reports on chief executive of the Superannuation Trust of Australia, Mark Delaney's forecast on the consolidation activity in the industry.

  • The Green Life. Monoky, Anne; Cohen, Lauren // Harper's Bazaar;Nov2008, Issue 3564, p236 

    The article presents a comparison of green products, including a Jayson Home & Garden chair, a Melissa Joy Manning necklace and an Organic by John Patrick tank top slip.

  • Delaney first top appointment as Nokia prepares for London studio. Exon, Mike // Design Week;5/17/2007, Vol. 22 Issue 20, p3 

    The article announces that Mark Delaney was appointed design director by Nokia Design in London.

  • 40 -year-old beacon calls on everyone. Perciasepe, Bob // Hill;4/22/2010, Vol. 17 Issue 43, p28 

    The article discusses the urgent environmental and economic challenges that are before the people, obliging them to discover simultaneous solutions.

  • DIVERSE DIGITS.  // Diverse: Issues in Higher Education;10/1/2009, Vol. 26 Issue 17, p5 

    The article presents statistics on states with the highest percentage of green jobs.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics