From Opera to Healthcare, Things Do Change

Zinn, Jennifer
March 2009
Pharmaceutical Representative;Mar2009, Vol. 39 Issue 3, p6
The article presents the author's views on the similarity of opera with the healthcare industry in the U.S. She imparts that the healthcare industry, just like the opera, has held its functioning despite the change in the pacing of the business. She notes that the industry has not achieved a real tipping point despite its growth. Additionally, she mentions that the Society of Pharmaceutical and Biotech Trainers (SPBT) is willing to help in defining and delivering new strategies for the industry.


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