Finding Dollars in the Smallest Space

Clark, Bob
February 2009
SGB;Feb2009, Vol. 42 Issue 2, p48
Trade Publication
The article focuses on the strategy of companies in selling shoe care products in the U.S. to increase their sales and revenue. It forecasts the increase of demand of waterproofing sprays and deodorizers in the market because customers want their shoes to last longer. Bob Clark, director of marketing for shoe care at KiwiCare Corp., suggests that manufacturers and retailers should observe the flow of consumer shopping to sell the products effectively.


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