[In]sole Power

Dzierzak, Lou
February 2009
SGB;Feb2009, Vol. 42 Issue 2, p44
Trade Publication
The article focuses on the challenges faced by sportswear industry in making insoles as one of the priorities of consumers in the U.S. Kurt Wineman of Implus Footcare states the challenges they faced in convincing customers to purchase the products because most customers went to a store are thinking to buy new shoes. It highlights the importance of insoles to customers because it can help them minimize costs as well as to retailers because it can increase their add-on sales.


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