Defining SOCKS as performance apparel

Conrad, Kyle J.
February 2009
SGB;Feb2009, Vol. 42 Issue 2, p40
Trade Publication
The article focuses on the creative methods of retailers and manufacturers in the U.S. to generate awareness of customers about the benefits of performance socks. Richard Marks, owner of The Athlete's Foot store, states that they train employees on how to emphasize the importance of quality socks to customers. In addition, Sof Sole marketing manager Greg Stryker explains that they utilize training DVD to offer tips to sales associates on how to increase sales.


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