TITLE

STEPPING UP: FOOTWEAR DEPARTMENT SALES

AUTHOR(S)
Bouchard, Nancy Prichard
PUB. DATE
February 2009
SOURCE
SGB;Feb2009, Vol. 42 Issue 2, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of socks and insoles as merchandising tool to Foot Zone in Bend, Oregon. Teague Hatfield, owner of Foot Zone, explains that socks and insoles are excellent source of revenue and can add color and variety to the store. Meanwhile, Sof Sole vice president of sales Kurt Wineman states that they face the challenge of educating customers that footbeds can enhance the performance and comfort of the shoe.
ACCESSION #
36821495

 

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