Reinventing: THE SHOE WALL

Powell, Matt
February 2009
SGB;Feb2009, Vol. 42 Issue 2, p22
Trade Publication
The article focuses on the marketing and merchandising strategy in athletic footwear industry in the U.S. It states the prevalence of American youth who like to wear denim pants and sneakers as well as the decrease of numbers of children who are interested in sports. In addition, it highlights the re-launching and upgrading of Nike Inc.'s iconic sportswear products including Air Force 1, Windrunner, and Nike Dunk.


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