February 2009
SGB;Feb2009, Vol. 42 Issue 2, p16
Trade Publication
The article reports on the acquisition of Ahnu by Deckers Outdoor Corp. in the U.S. Ahnu founder and chief executive officer (CEO) Jim Van Dine explains that they decided to sell the brand because of the tight credit market. Deckers CEO Angel Martinez believes that their new brand will offer the company with the opportunity to gain additional share in the market.


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