February 2009
SGB;Feb2009, Vol. 42 Issue 2, p16
Trade Publication
The article reports on the acquisition of triathlon apparel and wetsuit specialist Zoot Sports by K2 Sports in Seattle, Washington. Brian Enge, chief executive officer (CEO) of Zoot, states that they explore for partnership with other companies to support the company's growth. On the other hand, K2 Sports CEO Robert Marcovitch reveals that their partner helps them in balancing the company's snow sports side.


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