Can Incentives Stop Churn?

Mendez-Wilson, Deborah
October 2000
Wireless Week;10/16/2000, Vol. 6 Issue 42, p3
Trade Publication
Focuses on the customer service strategies launched by Verizon Wireless and Alltel Corp. in 2000. Benefits expected by both companies from their strategies; Why wireless consumers switch carriers; Comments from Ken Hyers, an analyst at Cahners In-Stat; Information on the strategies.


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