Yo! Talk To Me, Hands-free
- International Wireless Markets. // RCR Wireless News;8/20/2001, Vol. 20 Issue 34, p16
Presents a list of the top 20 largest international markets for wireless communication systems by country from year-end 2000 to first quarter 2001. Update on China; Computation of penetration rates; Countries which moved up in ranking.
- Marketing Gets Mobile. Young, Simon // NZ Marketing Magazine;Jun2001, Vol. 20 Issue 5, p39
Presents several ideas on the use of mobile communication systems in marketing. Impact of the mobile system on customer relations; Launching of the ZagMe! program by Lakeside Mall; Registration at the comparison shopping Web site.
- From niche to canyon. Stroud, Teresa // Wireless Review;04/15/98, Vol. 15 Issue 8, p50
Discusses how single-number service is being retooled to appeal more to the high-end user. Executives' desire to control accessibility; Importance of user acceptance and overall product awareness; Factors to consider when offering single-number service; Success of the intelligent assistant...
- FOR SALE: FREE CELL PHONES. Dodge, John // eWeek;12/3/2001, Vol. 18 Issue 47, p82
Focuses on the marketing strategies of wireless service providers in the United States. Offer for free cellular phone services; Application of the promo for long-distance calls; Payment for installation.
- Still waiting for wireless. Goldstone, Jerry A. // Business Communications Review;Jun95, Vol. 25 Issue 6, p4
Discusses the issues affecting the wireless data communications market. Wireless applications in vertical industries; Coverage of wireless carriers.
- Wireless strategy should be distinct from the internet. Jones, Andrew // Marketing (00253650);6/21/2001, p10
Focuses on wireless marketing. Issue of allocation of resources especially for short messaging services (SMS); Suitability of broadcast technologies that are big on bandwidth to send information to consumers than SMS; 'Linking value' as the real power of wireless marketing.
- Wireless industry inferior in sales and marketing. Blake, Jerry // RCR;7/22/96, Vol. 15 Issue 29, p13
Reports on the findings of Andersen Consulting's benchmarking study `Winning in the Corporate Market: Wireless Challenges of the Future.' Evaluation of the sales and marketing practices in the wireless communications industry; Need for the sales force to focus on retaining corporate customers;...
- Companies on little budgets can develop big brand awareness. Kellogg, Steven // RCR;09/08/97, Vol. 16 Issue 36, p35
Opinion. Focuses on how wireless companies can budget their companies advertising expensives to market their products. Why Intel is used as a role model of successful branding practices; How to go about creating a brand identity in today's competitive landscape.
- Ad budgets boom as wireless phones get into branding. Snyder, Beth // Advertising Age;2/9/1998, Vol. 69 Issue 6, p12
Reports that as advances in new digital wireless technology expands in the late 1990s, so are the advertising budgets of wireless telecommunications companies. Companies included in this trend including Qualcomm Communications and Nokia and Ericsson Cellular Phones; Why marketers are targeting...