Yo! Talk To Me, Hands-free
- International Wireless Markets. // RCR Wireless News;8/20/2001, Vol. 20 Issue 34, p16
Presents a list of the top 20 largest international markets for wireless communication systems by country from year-end 2000 to first quarter 2001. Update on China; Computation of penetration rates; Countries which moved up in ranking.
- Marketing Gets Mobile. Young, Simon // NZ Marketing Magazine;Jun2001, Vol. 20 Issue 5, p39
Presents several ideas on the use of mobile communication systems in marketing. Impact of the mobile system on customer relations; Launching of the ZagMe! program by Lakeside Mall; Registration at the comparison shopping Web site.
- From niche to canyon. Stroud, Teresa // Wireless Review;04/15/98, Vol. 15 Issue 8, p50
Discusses how single-number service is being retooled to appeal more to the high-end user. Executives' desire to control accessibility; Importance of user acceptance and overall product awareness; Factors to consider when offering single-number service; Success of the intelligent assistant...
- FOR SALE: FREE CELL PHONES. Dodge, John // eWeek;12/3/2001, Vol. 18 Issue 47, p82
Focuses on the marketing strategies of wireless service providers in the United States. Offer for free cellular phone services; Application of the promo for long-distance calls; Payment for installation.
- Still waiting for wireless. Goldstone, Jerry A. // Business Communications Review;Jun95, Vol. 25 Issue 6, p4
Discusses the issues affecting the wireless data communications market. Wireless applications in vertical industries; Coverage of wireless carriers.
- WAP and SMS can work if marketers use the strengths. Thorne, Pip // Marketing (00253650);7/26/2001, p12
Discusses how marketers can benefit from the strengths wireless area protocol and SMS technologies. Potential to target the individual directly, wherever they are; Information alerts, web sites and bank accounts; Timeliness and location; Connectivity to the Internet.
- Wireless strategy should be distinct from the internet. Jones, Andrew // Marketing (00253650);6/21/2001, p10
Focuses on wireless marketing. Issue of allocation of resources especially for short messaging services (SMS); Suitability of broadcast technologies that are big on bandwidth to send information to consumers than SMS; 'Linking value' as the real power of wireless marketing.
- Wireless industry inferior in sales and marketing. Blake, Jerry // RCR;7/22/96, Vol. 15 Issue 29, p13
Reports on the findings of Andersen Consulting's benchmarking study `Winning in the Corporate Market: Wireless Challenges of the Future.' Evaluation of the sales and marketing practices in the wireless communications industry; Need for the sales force to focus on retaining corporate customers;...
- Companies on little budgets can develop big brand awareness. Kellogg, Steven // RCR;09/08/97, Vol. 16 Issue 36, p35
Opinion. Focuses on how wireless companies can budget their companies advertising expensives to market their products. Why Intel is used as a role model of successful branding practices; How to go about creating a brand identity in today's competitive landscape.