NCC Buys Insertion Gear

Forkan, Jim
October 2000
Multichannel News;10/16/2000, Vol. 21 Issue 42, p94
Reports the purchase of the SeaChange International Inc. digital advertising-insertion equipment by the National Cable Communications in the United States. Sale of cable time to advertisers in a single order; Goal of creating spot cable as the easiest media to purchase over broadcast and print alternatives; Duration of market automation.


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