TITLE

Olympics Sales Weren't Golden

AUTHOR(S)
Forkan, Jim
PUB. DATE
October 2000
SOURCE
Multichannel News;10/16/2000, Vol. 21 Issue 42, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the impact of the 2000 Olympic coverage on the sales of cable television companies in the United States. Effect of Olympic games television broadcasting on corporate revenue; Drop in the national ratings; Influence of the Olympic affiliation date on sales generation; Expectation for a better sales results.
ACCESSION #
3676199

 

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