Olympics Sales Weren't Golden

Forkan, Jim
October 2000
Multichannel News;10/16/2000, Vol. 21 Issue 42, p3
Reports the impact of the 2000 Olympic coverage on the sales of cable television companies in the United States. Effect of Olympic games television broadcasting on corporate revenue; Drop in the national ratings; Influence of the Olympic affiliation date on sales generation; Expectation for a better sales results.


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