ITV Should Mint Cash, How Much is Unclear

Donahue, Steve; Farrell, Mike
October 2000
Multichannel News;10/16/2000, Vol. 21 Issue 42, p3
Reports the reaction of executive to forecasts on interactive television (ITV) revenue in New York. Implication for ITV vendors valuation; Plans of telecommunication companies to deploy ITV services; Debate over service charges; Operators involved in the sale of overlay-based ITV products.


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