CAB Tweaks, Then Fixes, Numbers

Moss, Linda
October 2000
Multichannel News;10/16/2000, Vol. 21 Issue 42, p2
Reports the correction over the viewership rating figures for cable networks released by Cabletelevision Advertising Bureau (CAB) in the United States. Primetime-household delivery as basis of the rating; Concerns of cable-network research chiefs on changes in CAB policy; Reasons for the provision of incorrect viewership ratings.


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