TITLE

What is a world car?

AUTHOR(S)
Crain, Keith
PUB. DATE
October 2000
SOURCE
Automotive News;10/9/2000, Vol. 75 Issue 5898, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on characteristics of world cars. Redesignation of the Ford Mondeo from a world car to a European car; Disadvantages of developing a vehicle that will appeal to every market in the world as a locally produced car; How consumers in other countries enjoy a car's characteristics as much as those in the country of origin.
ACCESSION #
3675665

 

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