CRM Adoption Slow in Europe

West, Louise
October 2000
Bank Technology News;Oct2000, Vol. 13 Issue 10, p62
Trade Publication
Focuses on the application of customer relationship management (CRM) software on several financial institutions in Europe. Accounts on the CRM survey by the Financial Services in the New Millennium; Impact of CRM programs on increasing customer loyalty; Importance of CRM on bank transactions.


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