TITLE

Radio 1 reaches out to UK youth

AUTHOR(S)
Fletcher, Mike
PUB. DATE
September 2000
SOURCE
Marketing Event;Sep2000, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the roadshow of Radio 1 radio station in Great Britain. Conceptualization of the roadshow; Highlights of the event; Corporate sponsorship.
ACCESSION #
3670580

 

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