Cable's proactive approach to keeping video customers

Callahan, John
March 2009
CED;Mar2009, Vol. 35 Issue 3, p16
Trade Publication
The article focuses on the technological advancement in the cable industry to compete with Web videos. It notes that installing hybrid fiber-coaxial (HFC) infrastructure, establishing customer relationships for marketing new services, and leading interactive video applications are the steps that cable industry must consider. However, industry's success does not merely depend on technological approaches but on how the industry uses their engineering capabilities.


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