TITLE

Cable's proactive approach to keeping video customers

AUTHOR(S)
Callahan, John
PUB. DATE
March 2009
SOURCE
CED;Mar2009, Vol. 35 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the technological advancement in the cable industry to compete with Web videos. It notes that installing hybrid fiber-coaxial (HFC) infrastructure, establishing customer relationships for marketing new services, and leading interactive video applications are the steps that cable industry must consider. However, industry's success does not merely depend on technological approaches but on how the industry uses their engineering capabilities.
ACCESSION #
36674055

 

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