TITLE

Google on TV

AUTHOR(S)
Santo, Brian
PUB. DATE
March 2009
SOURCE
CED;Mar2009, Vol. 35 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the program guides for television. It mentions that it is a theory that whoever ends up controlling the program guide wins. It notes that IPTV, DBS, and Cable all have program guides that subscribers are familiar with and these guides are becoming more sophisticated. It argues that the most popular guide that can offer greater utility will become the default guide. Accordingly, Google evolve to be the most preferred model by most subscribers.
ACCESSION #
36674047

 

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