TITLE

Red Tape Said to Strangle Digital Advertising

AUTHOR(S)
Schachter, Ken
PUB. DATE
February 2009
SOURCE
Red Herring;2/26/2009, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals the impact of red tape and fragmentation on digital advertisers and Internet advertising. According to Michael Walrath, senior vice president of Yahoo, both factors are entangling advertisers and prevent the growth of Internet advertising. Speaking at the Jeffries 5th Annual Internet & Media Conference in New York, he compared the ease of spending large budgets on television versus digital advertising.
ACCESSION #
36670616

 

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