Flash! A.P. Bets on the iPhone Generation

Schachter, Ken
July 2008
Red Herring;7/28/2008, p2
Trade Publication
The article reports on the decision of the wire service cooperative Associated Press to invest in the startup company Verve Wireless. Verve helps publishers create mobile web sites for smartphones. Still, analysts voiced doubt that Associated Press' new advertising supported Mobile News Network and its participation in the $3 million A round funding of Verve would be anything more than a money pit for the foreseeable future. According to Borrell Associates chief executive officer Gordon Borrell, the audience not the least supported by advertising.


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