Mobile Searcher JumpTap Finds $26M

Schachter, Ken
August 2008
Red Herring;8/26/2008, p6
Trade Publication
The article reports on the fund raised by the white label search engine JumpTap. The latest financing comes following reports that wireless carrier Verizon is close to a deal to make Google its preferred mobile search engine. Companies are jockeying for position in what is expected to become a multibillion-dollar wireless search market. According to eMarketer, global spending on mobile advertising was more than $2.7 billion in 2007 and forecast it to increase to $4.8 billion in 2008.


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