TITLE

Mobile Searcher JumpTap Finds $26M

AUTHOR(S)
Schachter, Ken
PUB. DATE
August 2008
SOURCE
Red Herring;8/26/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the fund raised by the white label search engine JumpTap. The latest financing comes following reports that wireless carrier Verizon is close to a deal to make Google its preferred mobile search engine. Companies are jockeying for position in what is expected to become a multibillion-dollar wireless search market. According to eMarketer, global spending on mobile advertising was more than $2.7 billion in 2007 and forecast it to increase to $4.8 billion in 2008.
ACCESSION #
36670604

 

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