CBS and Stephen King Scare up Mobile Video

Medford, Cassimir
July 2008
Red Herring;7/25/2008, p1
Trade Publication
The article reports on the collaboration among book publisher CBS, comic book publisher Marvel Entertainment, and author Stephen King to explore the promotional and revenue potential of horror stories slated for mobile and online video. The group will make available an online and mobile comic-style video series based on a previously unpublished King short story that will be split up into 25 two-minute episodes. The comic book, "pan and scan" adaptation of the story was done by Marvel and includes an original score and sound effects.


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