CBS Radio Sound Checks Video

Medford, Cassimir
July 2008
Red Herring;7/23/2008, p3
Trade Publication
The article reports that CBS Radio is looking to offer video recordings of its radio content to consumers on the Internet. Radio is seeking to capitalize on the popularity of online video to win younger fans back, along with advertisers who have misgivings about the makeup of the radio audience and the reach of their ads. The video creation and distribution technology, which is being supplied by WorldNow, will allow the stations to create and distribute videos and also insert advertising and add sponsorships.


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