Google Gobbles Ad Firm Zao Begun

July 2008
Red Herring;7/18/2008, p3
Trade Publication
The article reports on the decision of Google to acquire online advertising startup Zao Begun from Rambler Media. Google will pay $140 million for Zao Begun. According to Mohammad Gawdat, managing director of emerging markets at Google, the acquisition will provide Russian users, advertisers and partners with better search results and more relevant advertising.


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