TITLE

TV Still Popular Despite YouTube

AUTHOR(S)
Medford, Cassimir
PUB. DATE
July 2008
SOURCE
Red Herring;7/8/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a report by Nielsen comparing the use of television, personal computer (PC) and mobile phones in the U.S. According to the report, Americans spend 133 hours per month watching TV or time-shifted TV, while they spend just 26 hours per month on the Internet. The research firm expects TV ad spending to grow just 2.1 percent year-over-year from $67.8 billion in 2007 to $75.4 billion in 2012.
ACCESSION #
36670519

 

Related Articles

  • Internet, Televisión y Convergencia: nuevas pantallas y plataformas de contenido audiovisual en la era digital. El caso del mercado audiovisual online en España. del Pino, Cristina; Aguado, Elsa // Observatorio (OBS*);2012, Vol. 6 Issue 4, p57 

    The debate of the convergence of the television and the audiovisual contents in the network is served, in the middle of the situation that emerges as a consequence of the new habits and new platforms on the Internet. The current situation allows new business initiatives and models, wich are the...

  • Mobile Offers Opportunities. Lafayette, Jon // Television Week;11/10/2008, Vol. 27 Issue 29, p4 

    The article reports on the comeback of mobile video in the U.S. Mobile video is being considered as an alternative revenue for stations at a time when there is a deep slump in the local television advertising market. Anne Schelle, executive director of the Open Mobile Video Coalition, a group of...

  • Footnotes.  // American Artist;Nov1960, Vol. 24 Issue 9, p8 

    The article presents notes related to artists and art as of 1960. A reading room has been opened by the Art Information Center in New York. "Room of Tomorrow," designed by Marion L. Huer in 1960, is being sponsored by manufacturers in the hotel-motel trade. The "Philadelphia Inquirer" and the...

  • Google brings TV, Internet to the altar. Bond, Paul // Hollywood Reporter Weekend Edition;5/21/2010, Vol. 414 Issue 39, p8 

    The article discusses Google Inc.'s plans to introduce Google TV that will enable users to watch online videos on their televisions. As stated, the firm teamed up with Intel Corp. and Sony Corp. to develop Internet televisions with embedded Google TV. Reportedly, the firm aims at competing for...

  • Ad Ratings Debate Still Set to Rage. Lafayette, Jon // Television Week;1/22/2007, Vol. 26 Issue 4, p3 

    The article reports on the plan of networks to sell television advertising based on ratings that track how many viewers watch commercials rather than programs in the U.S. in 2006. This plan still faces a number of hurdles. Cable networks and syndicators have complained about commercial ratings....

  • TVB: Cable's Best Isn't Even a Top-100 Show. Romano, Allison // Broadcasting & Cable;1/5/2004, Vol. 134 Issue 1, p12 

    Presents statistics on the performance of television programs from cable television and broadcast television in the U.S. in 2003 based on ratings from Nielsen Media Research. Audience share of cable networks during prime time compared with that of broadcast networks; Remarks from TVB president...

  • Rating TV's future. Johnson, Bradley; Linnett, Richard // Advertising Age;12/8/2003, Vol. 74 Issue 49, p16 

    Television's digital revolution signals the sharpest redefinition of the medium since Nielsen Media Research began tallying TV ratings in 1950. If Nielsen can not quell buyer and seller frustration over its market clout and pace of innovation, there could be opportunity for a new player to...

  • Comcast's Jenckes Sees Plenty of ITV Ad Upside. Reynolds, Michael // Broadcasting & Cable;3/5/2012, Vol. 142 Issue 10, p22 

    The article focuses on thoughts of Comcast Cable Communications Inc.'s senior executive Marcien Jenckes about the opportunities of the Internet television (ITV) advertisement. During the B&C/Multichannel News Advanced Advertising event held on February 29, 2012 in New York, Jenckes claims that...

  • Beware 'March Madness'. Cunningham, Sean // MediaWeek;3/28/2005, Vol. 15 Issue 13, p18 

    Argues against the claim that the popularity of television is declining. Percentage of U.S. households that subscribe to several television channels; Primary purpose of advertising; Results of a study conducted by Nielsen Media Research regarding television viewers in the U.S.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics