TV Still Popular Despite YouTube

Medford, Cassimir
July 2008
Red Herring;7/8/2008, p1
Trade Publication
The article discusses a report by Nielsen comparing the use of television, personal computer (PC) and mobile phones in the U.S. According to the report, Americans spend 133 hours per month watching TV or time-shifted TV, while they spend just 26 hours per month on the Internet. The research firm expects TV ad spending to grow just 2.1 percent year-over-year from $67.8 billion in 2007 to $75.4 billion in 2012.


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