TITLE

Apple's iPhone Gets Contract-Free Option

AUTHOR(S)
Sadighi, Lalee
PUB. DATE
July 2008
SOURCE
Red Herring;7/1/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of AT&T to offer its customers the possibility to purchase the 3G iPhone without the mandatory two-year contract in the U.S. in 2008. The iPhone will sell for $199 or $299 depending on the phone's storage capacity. The no-contract option would boost the price to $599 and $699, respectively. It is unclear when the no-contract phone will be made available. Analysts went to work scrutinizing the announcement's meaning for the average selling price of Apple's iPhone and the wireless carrier's subsidy.
ACCESSION #
36670498

 

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