TiVo, Amazon Target Impulse Buyers

Medford, Cassimir
July 2008
Red Herring;7/22/2008, p1
Trade Publication
The article reports that TiVo and Amazon.com will be focused on impulse buying by television viewers in the U.S. viewers the option of using their remote controls to purchase products related to TV shows they are watching, have just watched, or plan to watch, or items highlighted in commercials. TiVo's purchase application appears only in advertising, blank screens between programs, or during program searches so as not to intrude on the shows.


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