TITLE

TiVo, Amazon Target Impulse Buyers

AUTHOR(S)
Medford, Cassimir
PUB. DATE
July 2008
SOURCE
Red Herring;7/22/2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that TiVo and Amazon.com will be focused on impulse buying by television viewers in the U.S. viewers the option of using their remote controls to purchase products related to TV shows they are watching, have just watched, or plan to watch, or items highlighted in commercials. TiVo's purchase application appears only in advertising, blank screens between programs, or during program searches so as not to intrude on the shows.
ACCESSION #
36670495

 

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