Clear and compelling messages -- the foundation for effective communication

Jolley, David A.
February 2009
Public Relations Tactics;Feb2009, Vol. 16 Issue 2, p20
Trade Publication
The article highlights the importance of having clear and compelling messages for effective communication. It states that Proper Preparation Prevents Poor Performance is also suitable for everyone in communicating to the media or audiences of any size. According to Mimi Bliss, everyone need to speak with confidence and credibility. Thus, proper preparation in messaging, developing clear and compelling messages and rehearsing their delivery ensures effective communication.


Related Articles

  • "Fabulous History.".  // America;5/6/1916, Vol. 15 Issue 4, p86 

    The article focuses on reports by travelling missioners about the state of Roman Catholicism in Latin America. They say that the priesthood in Latin America is totally corrupt, its laymen are rotten, sixty percent of women are prostitutes, and the Bishop of Panama received $5,000 a week from a...

  • Reveal confidence.  // Communication Briefings;Mar2013, Vol. 32 Issue 5, p2 

    The article offers tips on how to boost one's credibility and reveal one's confidence when giving an explanation on various issues.

  • Keep those cards and letters coming. McCormick, Patrick // U.S. Catholic;Sep95, Vol. 60 Issue 9, p38 

    Gives advice on the cultivation of the art of letter- and note-writing. Advantage of written communication over spoken or unspoken; Writing as personal act of friendship and love; Pointers for letter-writing.

  • Handwritten letters: still the most effective persuasion. Learner, Michele // National Catholic Reporter;2/18/2011, Vol. 47 Issue 9, p23 

    In this article, the author discusses the importance of handwritten letters for reaching representatives and senators.

  • Subjective Errors in Written Messages. Singletary, Michael W.; Carragee, Kevin // Journalism Quarterly;Autumn80, Vol. 57 Issue 3, p432 

    Explores subjective errors of logic, word use and omission in written communication. Interference of errors with readers' favorable evaluation of the message; Evaluation of the message by readers; Decrease in the evaluation of the credibility of the source by readers.

  • Hold on to Words. Clark, A. Carman // Writer (Kalmbach Publishing Co.);Aug99, Vol. 112 Issue 8, p5 

    Asserts that putting words on paper helps sift and sort fragmented thoughts. Significance of letter writing; Details on how the author started her journalism career; Analogy of gardening and writing.

  • SAY WHAT YOU MEAN; MEAN WHAT YOU SAY. Logsdon, Randy K. // Rock Products;Feb2008, Vol. 111 Issue 2, p64 

    The article discusses the importance of keeping one's word in avoiding confusion and in building credibility. The author notes that some people like to play with words and its meanings. In the work place, this play of words and meanings sometimes results to confusion, loss of confidence, loss of...

  • CRASH COURSE IN... MANAGING RUMOURS. Garrett, Alexander // Management Today;Nov2011, p26 

    The article offers tips on how to manage rumours which include using social media monitoring tools to discover what people are saying and respond quickly, finding whoever passed on the rumour and considering legal steps. It suggests to use the credibility test which asks consumers whether can...

  • When Kids Write Their Congressman. Brooks, Paul // America;3/28/1970, Vol. 122 Issue 12, p341 

    The article provides information on the author's views about comic letters sent by grade school students to their Congressman or one of their Senators. It features some of the letters which show the simplicity of children's manner of expression including requests and ideas about economics. It...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics