TITLE

Clear and compelling messages -- the foundation for effective communication

AUTHOR(S)
Jolley, David A.
PUB. DATE
February 2009
SOURCE
Public Relations Tactics;Feb2009, Vol. 16 Issue 2, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article highlights the importance of having clear and compelling messages for effective communication. It states that Proper Preparation Prevents Poor Performance is also suitable for everyone in communicating to the media or audiences of any size. According to Mimi Bliss, everyone need to speak with confidence and credibility. Thus, proper preparation in messaging, developing clear and compelling messages and rehearsing their delivery ensures effective communication.
ACCESSION #
36665245

 

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