How to Feel Happy

Dolliver, Mark
October 2000
Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, p44
Cites a survey conducted by Alden & Associates Marketing Research, which asked respondents in the United States whether buying or spending makes them feel 'happier.' Existence of a marital gap in the effects of spending on a person's emotional well-being.


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