Direct Mail Done Right

Kaelble, Steve
February 2009
Indiana Business Magazine;Feb2009, Vol. 53 Issue 2, p34
The article discusses the significance of variable data printing (VDP) as a tool for direct mail marketers in the U.S. The VDP scheme allows digital technology to personalized every piece of material, not only the name of each addressee but also the pictures based on the data of the material. David Harding, president and chief executive officer of Harding Poorman Group, stresses that direct marketers who used VDP as an option have seen high response rates.


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