Sausner, Rebecca
February 2009
Bank Technology News;Feb2009, Vol. 22 Issue 2, p16
Trade Publication
The article focuses on the performance of new account market in the U.S. and the strategies of financial institutions to maximize profit. It states the decrease of credit card acquisition mailings and the average of maximum credit amount offered by 29% and 27%, respectively, in the third quarter of 2008. In addition, it highlights an optimization experiment by Fair Isaac to decrease the credit lines of active accounts.


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