M-Banking Has Broad Appeal

February 2009
CU360;2/16/2009, Vol. 35 Issue 4, p3
Trade Publication
The article focuses the appeal of mobile banking (m-banking) in the market. It is inferred that the mobile financial services, which include mobile banking, mobile domestic person-to-person payments, and international person-to-person payments, have the broadest demographic appeal. It explores the strengths of the mobile services market as well as their major promoters.


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