Verizon Wireless Debuts Plans Sans Contracts

Sadighi, Lalee
September 2008
Red Herring;9/22/2008, p12
Trade Publication
This article reveals the plan of Verizon Wireless to attract mobile subscribers through its no-contract, month-to-month option. The month-to-month agreement is targeted at both new and current customers who are tried of two-year contracts and high termination fees. There is a need for current Verizon Wireless customers to finish the time remaining on their existing contract prior to switching to the no-contract option. The prices of handsets in the no-contract option range from $79.99 to $599.99.


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