TITLE

Microsoft Cuts Seinfeld, Starts Eva Longoria

AUTHOR(S)
Sadighi, Lalee
PUB. DATE
September 2008
SOURCE
Red Herring;9/18/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the next phase of the $300 million advertising campaign launched by Microsoft. The campaign aims to change its image and promote its Vista operating system. The first two ads featured Bill Gates and Jerry Seinfeld which were received very coldly by both critics and viewers alike. The next phase will star celebrities including actress Eva Longoria, astronaut Bernard Harris and author and spiritual guru Deepak Chopra.
ACCESSION #
36646762

 

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