TITLE

Mobile Teen Market Running Out of Minutes

AUTHOR(S)
Medford, Cassimir
PUB. DATE
September 2008
SOURCE
Red Herring;9/17/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals that teens have finally succumbed to price pressures and showed signs of slowing down after years as the primary source of new subscribers for U.S. mobile carriers, according to research firm Multimedia Intelligence. It notes that the mobile teen market grew 12 percent in 2007. It expects that the number of teen subscribers by 2012 will only reach 17 million as penetration reaches the saturation point in this demographic.
ACCESSION #
36646758

 

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