Microsoft Cuts Xbox 360 Prices in Europe Again

Lee, Michael
September 2008
Red Herring;9/16/2008, p5
Trade Publication
This article announces the plan of Microsoft to implement another Xbox 360 price cut in the European market following price reductions in the U.S. and Japan. On September 19, 2008, the Arcade model will be priced at $250 while the 60 gigabyte (GB) Pro will drop to $337. According to Microsoft, its price cutting measures are aimed at boosting sales in regions.


Related Articles

  • GOING DOWN... MICROSOFT XBOX 360 PRICING.  // Tech Trader;Oct2012, Vol. 4 Issue 9, p6 

    The article reports on the price reduction for the Xbox 360 standalone consoles and Kinect bundles from Microsoft Corp.

  • Xbox 360 Gets British Sales Boost. Lee, Michael // Red Herring;9/23/2008, p8 

    This article reports on the improved sales performance of Microsoft's Xbox 360 consoles in the European market since implementing a price cut strategy. According to Chart-Track, Xbox 360 sold 32 percent more consoles since the price cut while Sony's PlayStation 3 experienced an eight percent...

  • Microsoft, Pokémon Make Sales Moves in Japan. Lee, Michael // Red Herring;9/17/2008, p5 

    This article reports that Microsoft's Xbox 360 console has outsold rival Nintendo Wii in the Japanese market. 28,681 Xbox units were sold during the week of September 8-14, 2008, while the Wii sold 27,057 units, according to Enterbrain. To boost sales in the holiday buying season, Microsoft...

  • Analyst: Game Console Price Cuts Help Netflix. Gruenwedel, Erik // Home Media Magazine;10/5/2009, Vol. 31 Issue 40, p9 

    The article discusses the impact of the price reduction to the Play Station 3 video game system from Sony Computer Entertainment America on the Netflix-Microsoft partnership. According to a Wall Street analyst, this price cutting would force Microsoft to drop its price on the Xbox 360 Elite...

  • Microsoft's Xbox 360 Still Hot. Lee, Michael // Red Herring;10/9/2008, p2 

    The article reports on the impact of the decision of software company Microsoft to cut prices on video game consoles on the company's sales. It states that the price cuts helped double Xbox 360 sales in the U.S., Europe and Japan. The console cuts made the reduced price $200 Arcade version of...

  • MICROSOFT CUTS PRICE ON XBOX 360 MODELS. Tribbey, Chris // Home Media Magazine;8/31/2009, Vol. 31 Issue 35, p6 

    The article reports on the decision of Microsoft to cut the price of its Xbox 360 Elite and Pro models in the U.S., starting August 28, 2009. The move came after rival Sony slashed 100 U.S. dollars from the price of the PlayStation 3. The Elite model now costs 300 U.S. dollars, while the Pro...

  • Xbox 360 Price Cut Confirmed By Microsoft. Suciu, Peter // TWICE: This Week in Consumer Electronics;7/21/2008, Vol. 23 Issue 15, p4 

    This article reports on the plan of Microsoft Corp. to cut the price for the 20GB Xbox 360 game console in 2008. Microsoft announced the new price at its annual press conference during the Electronic Entertainment Expo Business Summit in Los Angeles, California. The company said the new price...

  • MICROSOFT TO DROP XBOX 360 CONSOLE PRICING. Gaudiosi, John // Home Media Magazine;8/5/2007, Vol. 29 Issue 31, p11 

    The article reports on the rumored plan of Microsoft Corp. to drop the price of its Xbox 360 on August 12, 2007 in the U.S. The company has not confirmed the new prices but a Circuit City flyer shows a price drop on Xbox 360. Wedbush Morgan Securities video game analyst Michael Pachter asserted...

  • MICROSOFT'S ENTERTAINMENT UNIT POSTS REVENUE DECLINE. Gruenwedel, Erik // Home Media Magazine;5/6/2007, Vol. 29 Issue 18, p6 

    The article reports on the decline in the revenue posted by Microsoft Corp. in the third quarter ended March 31, 2007. The company reported a revenue of $929 million for the entertainment and devices division, compared with $1.2 million during the same period in 2006. It attributes the revenue...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics