Can Sprint Help Customers and Itself?

Medford, Cassimir
September 2008
Red Herring;9/9/2008, p3
Trade Publication
The article analyzes the implications of the decision of mobile carrier Sprint Nextel to launch an in-store customer service program in an effort to assist clients with their cell phone problems in the U.S. Under the Ready Now program, Sprint's retail staff were trained to work one-on-one with customers and resolve issues related to the use of smartphones, network and billing problems, and scheduling of in-store or online appointments. The program was tested in July 2008 in Saint Louis and Pittsburgh.


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