TITLE

Yahoo, AT&T Link on Mobile Search

AUTHOR(S)
Medford, Cassimir
PUB. DATE
September 2008
SOURCE
Red Herring;9/8/2008, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership formed by Yahoo with AT&T to promote Yahoo oneSearch as their preferred mobile search engine. The deal comes after published reports circulated that Google and Verizon were close to a deal that would make the search king Verizon's preferred mobile search engine. At stake for both carriers and search firms is a piece of a projected $221 million in total worldwide mobile search ad revenue in 2008.
ACCESSION #
36646703

 

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