Yahoo, AT&T Link on Mobile Search

Medford, Cassimir
September 2008
Red Herring;9/8/2008, p8
Trade Publication
The article reports on the partnership formed by Yahoo with AT&T to promote Yahoo oneSearch as their preferred mobile search engine. The deal comes after published reports circulated that Google and Verizon were close to a deal that would make the search king Verizon's preferred mobile search engine. At stake for both carriers and search firms is a piece of a projected $221 million in total worldwide mobile search ad revenue in 2008.


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