TITLE

Microsoft Zune: Still Trails Apple

AUTHOR(S)
Martin, Scott
PUB. DATE
September 2008
SOURCE
Red Herring;9/8/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the poor marketing strategy employed by Microsoft for its Zune media players. The software giant said that its devices will include software for its Zune Marketplace store, allowing people to wirelessly download songs directly to the device. Microsoft has also figured out a way to use its FM tuner for music purchases. The author says it is not bad, but it is not half as cool as identifying a song out of thin air using an iPhone's microphone and its available Shazam application
ACCESSION #
36646700

 

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