TITLE

Critics Boo Microsoft's Seinfeld-Gates Ad

AUTHOR(S)
Sadighi, Lalee
PUB. DATE
September 2008
SOURCE
Red Herring;9/5/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the response of critics to the Jerry Seinfeld-Bill Gates commercial, which is intended to give a face-lift to Microsoft's tired image. The spot was developed by advertising firm Crispin Porter and Bogusky as part of a $300 million campaign. It shows an odd conversation between the software giant's ex-chief executive-turned-philanthropist and the stand-up comedian. According to "Advertising Age," the spot from Crispin is an ad about nothing.
ACCESSION #
36646692

 

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