LinkedIn Tunes to CNBC

Schachter, Ken
September 2008
Red Herring;9/4/2008, p5
Trade Publication
The article reports on the decision of LinkedIn to swap content with business news broadcaster CNBC. Under the transaction, CNBC's articles, data and video will be fed to LinkedIn's 27 million users, while allowing CNBC to tap LinkedIn users as participants in surveys and on-air question-and-answer sessions with reporters and newsmakers. The tie-in is part of an effort by LinkedIn to broaden its content through media partnerships.


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