TITLE

LinkedIn Tunes to CNBC

AUTHOR(S)
Schachter, Ken
PUB. DATE
September 2008
SOURCE
Red Herring;9/4/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of LinkedIn to swap content with business news broadcaster CNBC. Under the transaction, CNBC's articles, data and video will be fed to LinkedIn's 27 million users, while allowing CNBC to tap LinkedIn users as participants in surveys and on-air question-and-answer sessions with reporters and newsmakers. The tie-in is part of an effort by LinkedIn to broaden its content through media partnerships.
ACCESSION #
36646684

 

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