Microsoft Slashes Xbox Prices

Martin, Scott
September 2008
Red Herring;9/3/2008, p4
Trade Publication
The article reports on the decision of Microsoft to slash its lowest-priced gaming console model to $199 just ahead of the busy holiday sales quarter. According to executive Don Mattrick, they are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360. The software company's move to cut prices on its Xbox 360 consoles comes amid advances from Nintendo's popular Wii and Sony's PlayStation 3.


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