Google Chrome Feature Seen as Ad Threat

Schachter, Ken
September 2008
Red Herring;9/2/2008, p2
Trade Publication
The article focuses on the controversies surrounding the so called porn mode features of the Chrome web browser that Google released in September 2008. The features is said to allow users to delete evidence that they visited a site. UBS analyst Benjamin Schachter claimed that the features could hinder the efforts of Google and other search engines to deliver highly targeted advertisements. He added that the browser could let Google bypass Microsoft in collecting data and user behavior.


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