TITLE

Google Chrome Feature Seen as Ad Threat

AUTHOR(S)
Schachter, Ken
PUB. DATE
September 2008
SOURCE
Red Herring;9/2/2008, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the controversies surrounding the so called porn mode features of the Chrome web browser that Google released in September 2008. The features is said to allow users to delete evidence that they visited a site. UBS analyst Benjamin Schachter claimed that the features could hinder the efforts of Google and other search engines to deliver highly targeted advertisements. He added that the browser could let Google bypass Microsoft in collecting data and user behavior.
ACCESSION #
36646673

 

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