TITLE

Google-NBCU: The Revolution Won't Be Televised

AUTHOR(S)
Martin, Scott
PUB. DATE
September 2008
SOURCE
Red Herring;9/10/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a multiyear strategic alliance forged by Google with NBC Universal to become the middleman for television (TV) advertisements. Under the alliance, Google will provide metrics, the ability to attract new advertisers, and sales of advertising inventory to NBC through its Google TV Ads platform. The deal also calls for the availability of advertising inventory from CNBC, MSNBC, Sci Fi, Oxygen, Sleuth, and Chiller.
ACCESSION #
36646663

 

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