Cigarette Brand Preference Among Middle and High School Students Who Are Established Smokers -- United States, 2004 and 2006

February 2009
MMWR: Morbidity & Mortality Weekly Report;2/13/2009, Vol. 58 Issue 5, p112
The article focuses on a research which determined cigarette brand preference among middle and high school students in the U.S. for the years 2004 and 2006. Data from the National Youth Tobacco Survey (NYTS) show that among such group, Marlboro was the preferred brand, followed by Newport. The application of the data gathered in the design of tobacco countermarketing campaigns is suggested.


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