TITLE

Xbox 360 Gets British Sales Boost

AUTHOR(S)
Lee, Michael
PUB. DATE
September 2008
SOURCE
Red Herring;9/23/2008, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the improved sales performance of Microsoft's Xbox 360 consoles in the European market since implementing a price cut strategy. According to Chart-Track, Xbox 360 sold 32 percent more consoles since the price cut while Sony's PlayStation 3 experienced an eight percent drop in sales. Microsoft claims it has sold more than six million units in the European market. The company also experienced an increase in console sales in Japan following a price cut.
ACCESSION #
36632232

 

Related Articles

  • MICROSOFT CUTS PRICE ON XBOX 360 MODELS. Tribbey, Chris // Home Media Magazine;8/31/2009, Vol. 31 Issue 35, p6 

    The article reports on the decision of Microsoft to cut the price of its Xbox 360 Elite and Pro models in the U.S., starting August 28, 2009. The move came after rival Sony slashed 100 U.S. dollars from the price of the PlayStation 3. The Elite model now costs 300 U.S. dollars, while the Pro...

  • MICROSOFT TO DROP XBOX 360 CONSOLE PRICING. Gaudiosi, John // Home Media Magazine;8/5/2007, Vol. 29 Issue 31, p11 

    The article reports on the rumored plan of Microsoft Corp. to drop the price of its Xbox 360 on August 12, 2007 in the U.S. The company has not confirmed the new prices but a Circuit City flyer shows a price drop on Xbox 360. Wedbush Morgan Securities video game analyst Michael Pachter asserted...

  • Analyst: Game Console Price Cuts Help Netflix. Gruenwedel, Erik // Home Media Magazine;10/5/2009, Vol. 31 Issue 40, p9 

    The article discusses the impact of the price reduction to the Play Station 3 video game system from Sony Computer Entertainment America on the Netflix-Microsoft partnership. According to a Wall Street analyst, this price cutting would force Microsoft to drop its price on the Xbox 360 Elite...

  • LEVEL UP. Croal, N'Gai // Newsweek (Atlantic Edition);6/4/2007 (Atlantic Edition), Vol. 149 Issue 23, p10 

    The article presents an interview with Peter Moore, vice president for entertainment and devices at Microsoft Corp. Moore discusses the commercial success of Microsoft's XBox 360 video game console and the product's competition with Sony's Playstation 3. Moore's admiration for Winston Churchill...

  • Next-gen consoles finally arrive.  // Computer Shopper;Feb2014, Issue 312, p18 

    The article evaluates two electronic game consoles including the Playstation 4 from Sony Corp. and the Xbox One from Microsoft Corp.

  • LEVEL UP. Croal, N'Gai // Newsweek (Pacific Edition);6/4/2007 (Pacific Edition), Vol. 149 Issue 23, p8B 

    The article presents an interview with Peter Moore, vice president for entertainment and devices at Microsoft Corp. Moore discusses the commercial success of Microsoft's XBox 360 video game console and the product's competition with Sony's Playstation 3. Moore's admiration for Winston Churchill...

  • Microsoft Cuts Xbox 360 Prices in Europe Again. Lee, Michael // Red Herring;9/16/2008, p5 

    This article announces the plan of Microsoft to implement another Xbox 360 price cut in the European market following price reductions in the U.S. and Japan. On September 19, 2008, the Arcade model will be priced at $250 while the 60 gigabyte (GB) Pro will drop to $337. According to Microsoft,...

  • GOING DOWN... MICROSOFT XBOX 360 PRICING.  // Tech Trader;Oct2012, Vol. 4 Issue 9, p6 

    The article reports on the price reduction for the Xbox 360 standalone consoles and Kinect bundles from Microsoft Corp.

  • PlayStation Network shapes up. Ward, David // Hollywood Reporter -- International Edition;9/14/2007, Vol. 400 Issue 51, p4 

    The article presents information on the playstation network consoles market. It reports the launch of PlayStation 3 (PS3) by Sony Computer Entertainment America Inc. (SCEA) and presents views of SCEA's chief executive officer Jack Tretton, on their market strategy against Microsoft Corp.'s...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics