TITLE

Google Mounts Truth Site' on Yahoo Deal

AUTHOR(S)
Schachter, Ken
PUB. DATE
September 2008
SOURCE
Red Herring;9/26/2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by Google of a web site as part of its public relations offensive for its cooperative advertising deal with Yahoo. The site is also intended to portray rival Microsoft as the puppet master behind the political attacks. According to critics, Google already dominates search advertising with 63 percent of the search market. The site asserts that the deal will strengthen Yahoo and ad prices will be set by competitive auction.
ACCESSION #
36632221

 

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